Helping marketers and entrepreneurs see results with content marketing and social media

Develop content strategies that significantly increase traffic and conversion

Her publications have been published into different languages including English, Portuguese, and Spanish. She currently writes about marketing, social media, arts among other topics. She helps content marketers, product marketers, and executives tell stories, achieve online presence, and build brands that communicate with their users.

Ultimate Guide to Using Social Media Analytics

White paper - Published by socialmetrix

Part of a series of Special Social Media Reports, this white paper focus on how to get insights from quantitative data to improve your social media performance. It has been published in 3 different languages, Spanish, English and Portuguese.
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How to Create a Successful Social Media Campaign MKT Report

White paper - Published by socialmetrix

This report describes all the necessary steps to create a successful social media campaign answering the 5 key social media questions. Developed for socialmetrix it is also part of the series of Special Social Media Reports and it has been published in 3 different languages, Spanish, English and Portuguese.
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Top Trends in Corporate Events

White Paper - Published by Soluciones Corporativas

Part of a series of Special Social Media Reports, this white paper focus on how to get insights from quantitative data to improve your social media performance. It has been published in 3 different languages, Spanish, English and Portuguese.
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Spy on your Competitors – See what your competitors are doing by Listening

Blog – Published by socialmetrix

Luciana has written different articles for socialmetrix blog related to Social Media and Marketing in English, Spanish and Portuguese.
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The IT Users Buying Behaviors in the Online World
Chapter 1– Content Marketing
Chapter 2 – New Sources of Information

eBook - Published by IDC

In chapter 1, Luciana writes about the different sources of information the IT users use to get information to buy a product or a service. In chapter 2 She analyzes the different components you need to take into account to create a content that really moves the buyer to the next phase of the buying cycle. This eBook published in Spanish, and Portuguese, is part of the B2B IT Marketing Trends Series.
Chapter I Chapter II

B2B IT Marketing Research

Special Report - Published by IDC

In this Special Report, published by IDC in Spanish and Portuguese, Luciana analyzes the latest IT MKT Trends and describes the behavior of IT users in the digital world. The report is based in a survey done in 2010 among 519 IT Users from Latin America.
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Cómo Desarrollar una Campaña Exitosa de Social Media

Webinar - Sponsored by AMDIA and OMLatam

In this webinar, organized by OmLatam, Amdia, and Socialmetrix, Luciana shares tips to build a successful social media campaign. This webinar is part of the Content MKT Strategy Luciana has developed for Socialmetrix.
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The Online Scene - B2B IT Marketing Trends

Webinar - Sponsored by IDC

In this webinar organized by IDC, Luciana talks about the latest B2B MKT t rends. She analyzes how the IT Users behavior is changing in the digital world.
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B2B IT Marketing Trends

IDC MKT Charts Microsite - Published by IDC

The IDC MKT Charts published by IDC is part of the deliveries Luciana developed to present and analyze the results of the IT MKT Research. With more than 50 charts Luciana describes the online behavior of the B2B buyer.
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IDC LA Marketing Trends

Newsletter - Published by IDC

Developed for Latin America ,The IDC LA MKT Trends is a newsletter published by IDC part of the deliveries Luciana developed to present and analyze the results of the IT MKT Research.
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10 TIPS to develop a successful online video

eBook - Published by Cyclos

This ebook will lay out compelling facts on why online video has become such an effective marketing tool, as well as offer 10 essentials to increase leads and conversions using online video.
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Infographic - Published by socialmetrix

Special Report - Published by IDC

Building a successful social media campaign requires a good deal of involvement. In this infographic, Luciana puts together the 3 steps and 5 Key Social Media Questions that will help you success in your social media efforts.
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Contributor to different publications

She has been writing for arts and mkt to different publications including CNN expansion, America Economia and Bussines News America.
She has been contributor for the Argentinean art magazine Museum, for the American online magazine stretcher.org, bistart and the Spanish online magazine Bitniks

El contenido el rey de la Mercadotenia

Article – Published by CNN Expansion

This article describes how content mkt works along with the B2B buyer’s journey to interact and build trust.
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Los Internautas hablan de tu producto

Article - Published by CNN Expansion

In this article Luciana describes how the online scene transforms the B2B buyer behavior.
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The Argentine Scene – Buenos Aires Catharsis

Article Published by stretcher.org

Luciana has been contributor of the American online magazine Stretcher.org based in San Francisco. In this article she describes the Argentinean art scene in time of crisis.
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Brian Mackern – Artefactos Virtuales

Interview - Published by Bitniks.es

Luciana interviews one of the pioneers of net.art in Latin America. In this talk they discuss the place that net.art occupies in the region, which is its evolution compared to other regions and the birth of virtual artifacts
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Net.Art – Analizando el arte en red

Article - Published by Bitniks.es

Let's start by clarifying where the term Net.Art comes from, which is more an accident than an invention. It all started in December 1995 as a result of a software flaw, when Slovenian artist Vuk Cosik opened an anonymous email …
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BitStreams
Implementando los medios digitales

Article - Published by Bitniks.es

The Whitney Museum of American Art is one of the museums in the United States that constantly makes efforts to include in its calendar, exhibitions and programs that involve projects made with the new digital media ...
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El arte asiático en occidente
El cambio de un escenario

Article - Published by Bitniks.es

This article analyzes the curiosity the West manifests in Asiatic cultures. For a long time it was very difficult to know how to pronounce the names of artists who worked outside Europe or the United States…
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Agustin Arteaga
MALBA Director

Interview - Published by Bitniks.es

In this interview Luciana talks to Agustin Arteaga, Director of MALBA about Latin America art, the MALBA collection and the art in the region.
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Frank Espada
The Puerto Rican Diaspora

Interview - Published by Bitniks.es

Luciana interviews this renowned Puerto Rican photographer based in San Francisco and talks about his art, The Puerto Rican Diaspora and what it means to be a Puerto Rican artist in the United States.
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Issey Miyake – Making Things

Article – Published by Museum

In this article Luciana review the Issey Miyake exhibition, Making Things at Fondation Cartier in Paris.
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NET. ART
Analizando el arte en red

Article – Published by Museum

Let's start by clarifying where the term Net.Art comes from, which is more an accident than an invention. It all started in December 1995 as a result of a software flaw, when Slovenian artist Vuk Cosik opened an anonymous email.
Read more LINK

Cildo Meireles – Un viaje por los sentidos

Article – Published by Museum

Luciana review in this article “Virtual Spaces” a retrospective of Brazilian artist Cildo Meireles curated by Dan Cameron and Gerardo Mosqueras at Museum of Contemporary Arts in New York.
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arteV

Video Production

Luciana produced and hosted ArteV, a cultural TV show focused on showing what was going on in arts and entertainment, including, visual arts, theater, dance, music, and design. ArteV presented an out-of-the-ordinary, less conventional format, showing a cutting-edge design, with two presenters in a white cube with a dj live.

Bistart.org - Online Contemporary Art

Online Magazine

A pioneer in the digital world, Luciana founded bistart.org in Sillicon Valley in 1998. Published in English and Spanish was one of the first sources of contemporary. In charge of the editorial content, she was involved in all editorial aspects.
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Cahotic Inocence

Online Exhibition – Presented by bistart.org

bistart presented Chaotic Innocence curated by Luciana. This online exhibition brings together a set of works by Latin American artists that have a special aura where chaotic and innocent features are fused to take us to places filled with magic suspense, tenderness, hybridism, irony and humor.
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