AAXIS USA
B2B Marketing Director
Created and consolidated a high-performance lead generation program for US market. Initiated a strong content strategy along with a Social Media Program. Leverage interactive, multi-touch approach campaigns using Gartner content as lead magnet.
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Boomit Uruguay
B2B Marketing Director
Focused on SaaS Growth MKT and Fintech industries. Managing a team of 10 including designers, content developers, project leaders, paid media and CRM Managers. + Info
Atlan-Tics Argentina
SaaS Marketing Consultant
Development of Brand communication strategy. Content marketing strategy and content creation for website & MKT collaterals. Execution of rebranding plan with logo, Website and Collaterals redesign. + Info
Socialmetrix
Global Marketing advisor Development of MKT Department
Building up Marketing Department for entire region. Development of B2B Lead generation programs designing effective campaigns to support the sale process.
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Tete Catering Soluciones Corporativas
MKT Strategy - Lead Generation – Content MKT - Social Media – Email Strategy - Website
Development of Marketing strategy for B2B segments. Execution of Marketing Campaign and content strategy along with social media and email strategy. + Info
Scarlett
Outsourced Marketing Director
Development of Marketing strategy for B2C and B2B segments. Execution of content strategy along with social media and email strategy incrementing engagement in a 45% and open rate and CTR in a 50%. + Info
IDC Latin America
Regional Marketing Director
Drove the MKT department transformation, turn it from a non profitable department to an innovative and profitable one. Created and consolidated a high-performance lead generation program. + Info
IDC Go to Market Services
LATAM Go-To-Market Services Manager
Launched GMS business unit in Latin America focused on running thought leadership marketing campaigns around digital transformation and disruptive technology concepts and trends. + Info
IDC World Wide Tracker
Marketing Advisor for IDC WW Tracker Business Unit
Manage world wide MKT team, including Latin America, Asia, North America and Europe region to communicate the IDC WW Tracker value. + Info
IBM Servidores X86 - GMS IDC
B2B MKT Campaign – Content MKT
Educate and generate awareness in the IT Mexican industry for the IBM server solutions. + Info
RedIT - Cloud Services - GMS IDC
Lead Generation Campaign – Content MKT – Video MKT – Social Media
Leverage brand awareness and generate business opportunities for RED IT Cloud Services Solutions through a group of compelling value among business leaders and IT leaders. + Info
Oracle Exadata Solution - GMS IDC
Deamand Generation Campaign – Video MKT – Social Media
Generate awareness and demand generation for Exadata solution showing the value proposition and benefits of its technology to the business segment in Brazil, Argentina, Chile, Colombia, and Mexico. + Info
RIM – GMS IDC
Lead Generation Campaign – Content MKT – Video MKT – Social Media – Google Adwords – Search MKT
Leverage brand awareness and generate business opportunities for Blackberry through a group of compelling value propositions focus on Security and Mobility for business leaders and IT leaders in Latin America. + Info
Samsung – Network & Thin Client - GMS IDC
Lead Generation Campaign – Content MKT – Video MKT
Posicionate and generate demand for the Thin Client & PC Over IP solutions in the IT Chilenean market. + Info
Autodesk - Prototipo Digital - GMS IDC
MKT Campaign – Content MKT – Video MKT
Generate awarenes for its solution Prototipo Digital in SMB companies in the manufacturer industry. + Info
Telmex – IP - GMS IDC
Lead Gen Campaing – Content MKT – Social Media
Generate leads, awareness and educate argentinean IT leaders about its IP solution. + Info
Video Marketing
Case Studies, Social Media Video, Animations
Developed different formats of video marketing achieving increase in conversions, social sharing and SEO . + Info
Bistart.org
Founder and Director
Founder of on-line American art organization, from concept to launch. In charge of the editorial content, executive editor, involved in all editorial aspects.+ Info
arteV
Director and Executive Producer
Producer of arteV show, focused on arts and entertainment including, visual arts, theater, dance and music.+ Info
AON
Marketing
In charge of PR and Marketing campaigns. Editor in Chief of AON newsletter. Directed market research related providing research-based marketing direction that helped grow AON business. + Info
Microsoft
Content Marketing
Designed and executed strategic MKT content and communication plans including Microsoft MSDN and Microsoft.net. + Info